Boater's Choice was created in 1991 as a division of McGriff, Seibels, & Williams, Inc.
Boater's Choice was initially developed for Brunswick Corporation to assist their Mercury Marine and Sea Ray Boats divisions in the sales process. Since inception, the program has expanded to include the Sea Ray Owners Club and offers special discounts to its members.
Boater's Choice is underwritten by some of the most respected names in the marine insurance industry allowing us to find A rated coverage to fit our customers' specific needs.